Skoda hiked market share in western Europe on strong sales

Article by Anita Panait, on August 20, 2013

It has been business as usual for Czech carmaker Skoda after it was able increased its market share in western Europe, thanks to a surge in customer orders in July.  Skoda was able to post growths in major markets like the United Kingdom, Germany, Ireland, Denmark, Italy and Finland.  The Czech carmaker only posted a 4-percent overall drop in vehicle sales in July 2013 to 69,700 despite the still unfriendly economic situation in the region.

It also logged only a 5.5-percent fall in vehicle deliveries in the first seven months of 2013 to 534,300 units, from 565,600 vehicles in the same period in 2012. Skoda’s good sales in the year have been attributed to commencement of production and corresponding cut in capacity of the new Skoda Octavia and the Skoda Superb.

The third-generation Skoda Octavia has been generating demand more than expected with new orders still coming in.

Werner Eichhorn, Skoda Board Member for Sales and Marketing, remarked that the new Skoda models “have been a great success” with their customers around the world, adding that they were able to increase our deliveries to customers in western Europe by nearly 5 percent in July and in up to 10 percent.

Eichhorn noted that “development of orders” across the world is “particularly encouraging,” leading them to conclude that their model campaign is really paying off.

Skoda’s all-new Yeti will have its global debut at the Frankfurt Motor Show this September. Its Skoda Rapid Spaceback new compact hatchback will also be unveiled at the show. The Rapid Spaceback is Skoda’s first hatchback offering in the compact car segment. [source: Skoda]

Topics: skoda, europe, sales

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