Skoda is on track to breach the 1 million global sales mark for the first time in 2014, thanks to the arrival and ramped-up production of new models, spokesman Jozef Balaz said, noting that sales topped 900,000 vehicles in 2013. Skoda delivered 939,200 units in 2012 for a 7-percent rise.
The carmaker’s revenues in the first of 2013 suffered from the changeover to a new generation of its flagship Octavia compact model but managed to recover in the second half. Skoda is targeting to achieve annual sales of 1.5 million by 2018.
Skoda is considered as a bellwether for the Czech economy, which got out of a six-quarter recession in the second quarter of 2013. Skoda has gradually trimmed the 5 percent drop in sales it logged in the first half of 2013, thanks to a ramp-up in the production of the new Octavia that allowed the carmaker to resolve the backlog of orders.
"The trend of a build-up of orders should continue, at least in the next months, so the preconditions are there that we could reach this step [of selling 1 million cars in 2014]," Balaz remarked.