Expect a new or revised model every six months on average from Skoda until 2016. The Czech brand hatched the plan as a bid to contribute to its parent Volkswagen Group's target of becoming the best-selling global carmaker. In a statement, Skoda said that its sales dropped 2 percent in 2013 to 920,800 cars, no thanks to a still slumping European market and a production switch to new models in the first half.
The Czech carmaker saw its deliveries in December 2013 jump 6 percent to 70,000 vehicles, thanks to a 52-percent sales surge by its Octavia compact lineup.
New versions of the Octavia that were rolled out to showrooms in November 2012, helped Skoda's full-year sales in Western Europe jump 3 percent. Skoda posted a 3-percent jump in sales in Germany and a 24-percent climb in the United Kingdom.
The brand, however, dropped 9 percent in sales eastern Europe in 2013, 12 percent in Russia, and 4 percent in China. With increasing sales in the second half of 2013, Skoda earlier disclosed that it was on pace to post 1 million vehicle sales in 2014, which is a step closer to its target of reaching annual sales of 1.5 million by 2018.
"Our attractive model range, good flow of incoming orders and increasingly bright future on the European automotive markets make us confident for 2014," Skoda chief executive Winfried Vahland said in the statement.
Skoda is currently penetrating China and other developing economies to offset a fall in industry-wide sales in Europe. Skoda’s growth plan is part of Volkswagen's target of surpassing General Motors Co. and Toyota Motor Corp. and become the biggest carmaker in the world by 2018.