Skoda says that Vision D Concept shows off future design direction

Article by Christian Andrei, on March 15, 2011

Transmitting a Clear Signal with a New Logo and Unique Lights

The new, smart, and well-thought out logo is positioned in the middle of the car where it stands out and serves as the structure’s starting point. Showcasing its special status as it signifies quality and success, the placement intersects the bonnet’s horizontal line.

Four headlights symbolic of a four-leaf clover border the Škoda logo, thus creating a pleasing and practical expression of chemistry and warmth. Its C-shaped rear lights are distinctive of Škoda vehicles, which is an unmistakable characteristic whether in the daytime or during night time. The rear section's accurately rendered lighting design has become the Škoda Design Concept’s defining element.

Silhouette’s balanced window design maximizes light and shadow play

The Škoda Design Concept’s profile allows the dramatic interplay of light and shadow created by its wedge-shaped lines thereby bringing to the fore such balanced proportions. Its side profile is similarly well rendered. As in the door’s rear edge is balanced by the side mirror’s bottom front area, which in turn serves a new visual impression.

High design value is embodied in the concept, down to the finest details including the above rear bumper, which has small grooves that connect the licence plate holder to the rear lights. This results in triangular elements that represent the concept’s precision, which is reminiscent of cut crystal. This lends the car individuality and character.

Spacious interior, select materials and crystal glass

The concept’s precision in the exteriors is reflected in its interior as well. The Škoda brand’s values, including that of open space and stylish practicality, are also reflected in the choice of materials and shapes used. A pleasant and friendly atmosphere is created by the lighting.

The completely novel idea of using crystal glass reflects an elite link with Czech culture, the arts, and their craftsmanship.

Skoda said that its Vision D Concept won’t be the car that will be positioned between the Fabia and Octavia. This concept, which was shown in the recently held Geneva motor show, is a mid-size fastback with crisp lines and a new grille that Skoda’s chief designer, Josef Kaban, described as “proud, confident, but not arrogant.”

The Vision D concept is meant to display Skoda’s future design direction. It also takes on several cues such as headlight/foglight locations that look like a four-leaf clover and rear lights that resemble a “bohemian crystal.”

These cues are expected to make it onto production cars. In an Autocar interview, Skoda’s board member for marketing and sales, Jurgen Stackmann, confirmed that the car’s overall proportions are not meant for production. He said that the company considers it a reference car, which he describes as a sports coupé.

The problem is that Skoda isn’t in the business of making sports coupés. The first car that will get the new design cues will be a choice between the Fabia and the Octavia. Stackmann said that the design DNA has “simple lines, with a clear start and a clear end.”

Stackmann clarified that Skoda values being timeless rather than being fashionable. He said that a Skoda “should look as good after 10 years as when new.” Hopes are high for the new mid-size car to push the next Octavia further into the Mondeo segment. This vehicle is part of a push in which Skoda will release a new model every six months.

Topics: skoda, concept, design

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