Small Jeep arriving in 2013 expected to bring a wider range of buyers

Article by Christian Andrei, on September 22, 2010

Jeep’s lowest-priced model that’s set for a 2013 release is expected to appeal to a broader range of consumers, according to CEO Michael Manley. The vehicle, which has yet to be named, will be the brand’s smallest and it will share a Fiat platform and powertrain.

Jeep, which had talked about plans for the vehicle last November, said that it mainly wants to design a B-segment Jeep for global markets outside North America.

Manley added that the new vehicle will be offered in the US and is targeted at two demographic groups.

Manley told reporters during a press event for the Jeep 2011 model line at the Chrysler Group's headquarters in suburban Detroit that due to its low price, the brand would be accessible to a “much younger buyer.”

Manley declined to discuss the pricing strategy for the vehicle. Currently, the 2011 Patriot is the lowest priced Jeep at $18,425 including shipping. Meanwhile, the base 2011 Wrangler is priced at $22,795.

Furthermore, the new Jeep is expected to attract baby boomers who left the brand because they had to go for a minivan or crossover, which is more practical for their families.

Manley added that even if this new Jeep is “significantly smaller than a Wrangler,” it will be a true Jeep as the buyer will get “capability, safety and value.” [via autonews - sub. required]

Topics: jeep, crossover

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries