Smart aims to sell over 100,000 electric cars in 2012

Article by Anita Panait, on March 9, 2012

Electric car maker smart aims to duplicate this year its sales feat in 2011, despite the declining demand for new cars in Europe, and the shortage of new products. Annette Winkler, Smart's global head, told Automotive News Europe that the company is “working unbelievably hard” to sell more than 100,000 units in 2012.

She said that in order to achieve the target, smart will take advantage of markets where new-car sales are rising, like China and the United States.

In China, the electric car maker sold 11,045 units in 2011 and about 3,000 cars in the first two months of 2012.In the US, the company posted a 50% rise in sales for the first two months of 2012 to 1,265 cars, according to the Automotive News Data Center. As for its global sales for the first two months of 2012, the company posted a 17% rise in sales to 16,031 units.

In 2011, smart sold 102,000 units, despite offering only the two-seat ForTwo microcar. The company’s best year was in 2008, when the Daimler AG unit sold 134,000 units from its three model lines. For this year, the company has to put up with a refreshed ForTwo, since the brand’s successor as well as an all-new four-seat model will only be available in the first half of 2014, according to a Daimler spokesman.

The refreshed ForTwo will be a full-electric version that will be sold in Europe starting June 2012.  The company expects to sell around 10,000 units of the battery-powered ForTwo for a full year of sales. The car has a starting price of EUR19,000 in Germany. Drivers will also have to shell EUR70 out every month for the battery, which has a 10-year guarantee.

As part of the strategy to maintain the demand for the ForTwo, smart plans to produce special editions of the model that will allow customers to make it as individualized or as basic as they want, according to Winkler. Smart also expects an increase in sales for the ForTwo units that will be supplemented to its Car2Go car-sharing program, which is already operating in Ulm, Dusseldorf and Hamburg, Germany and Amsterdam, Netherlands.

Autumn 2010 will see the launching of the new smart fortwo, which will be sporting an upgraded exterior, a fresh interior look, and more environment-friendly engines. The new generation fortwo will be available in a range of exterior colors that now include a matte finish. Moreover, you can now opt for the car’s tridion safety cell in white, as well as additional red and blue color options for the cabrio soft top.

Additionally, the new smart fortwo has LED daytime driving lights as well as new alloy wheels, offering more opportunities for customization. Its fresh fabrics and colors, and its new cockpit design all contribute to the high-quality ambience of its interior. Moreover, the car’s communication and entertainment systems showcase cutting-edge technology.

What’s more, the vehicle is powered by no less than state-of-the-art petrol engines, which were even more refined with the 45kW and 52 kW engine models delivering less than 100 g/km of CO2 emissions. smart is also celebrating its new generation fortwo with a welcome model that boasts high-class equipment.

The new generation two-seater fortwo is also even more attractive and more environment-friendly. According to Marc Langenbrinck, smart brand’s managing director, the company continues to work hard in order to make its car models even better and desirable in every way. The new generation fortwo is also perfect for our times, he says. It is attractive and stylish, and it boasts high-quality materials. Moreover, its attention to detail is very visible, and it offers more comfort and a more enhanced functionality.

Langenbrinck adds that smart drivers, who often look for unconventional alternatives, get exactly what they ask for with the new-generation smart fortwo’s wide range of engines as well as its opportunities for customization meeting their requirements.

The new smart fortwo offers a wider range of colors for a more striking appearance. You can now take your pick from 7 exterior colors instead of just 6 previously. In addition to the new matt light green color, light blue metallic replaces the previous blue metallic. Also, you can request to have the front spoiler, the rear apron, and the side skirts painted with the same color as the body. Lastly, in the future, the fuel filler cap will also be painted in the same body color.

Topics: smart, electric car

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