Smart fans announce world’s largest gathering in Riccione

Article by Christian A., on June 6, 2011

The Riccione seaside resort on Italy’s Adriatic coast will be hosting a gathering of members of Europe’s smart community on August 4-7, 2011. This marks the first time in 10 years that the gathering will be hosted outside of Austria. After this year’s event, a different country will be hosting smart times every year. This is indicative of the smart brand’s continuously increasing significance.

Smart times has developed in the last ten years from being a relatively minor event into a major one in Europe. More than 4000 smart aficionados from 22 nations are scheduled to attend in Riccione. Some of them will be presenting self-designed vehicles, but all will be promoting the importance of smart automotive systems by networking with auto designers, tuners and other automotive experts.

Smart times is described by smart head Dr Annette Winkler as a “fantastic event” in which thousands of smart fans converge every year from various European nations to spread passion and enthusiasm for the brand, go on road trips, attend concerts and show off their own imaginatively and innovatively designed cars at the smart parade. After this year, a different country will host smart times every year to “increase the appeal” of the smart family gathering.

The event location in Riccione is a private resort where a stage will be set up and a programme set to include sport, fun and entertainment. The smart fortwo will be centrally promoted and the “smart meets Museo Ferrari” Maranello excursion will be a main highlight.

Smart times 2011 overview

1 - 3 August: smart times on vacation

As a prelude to the main event, the smart community can meet up in Riccione three days prior to the event’s official start date. Smart enthusiasts will be given the chance to participate in hinterland and Po delta excursions where they can be acquainted with one another in a fun, holiday atmosphere as they enjoy the sights of the beautiful Emilia Romagna countryside.

4 August: smart meets Museo Ferrari

An unforgettable opening highlight is scheduled to take place: “smart meets Museo Ferrari,” an exciting trip to the home of one of the world’s best-known sports car companies. Participants will experience what the smart times weekend is all about, with various competitions, presentations, action, innovations and information networking.

5 August: beach volleyball and smart times contest

Day two will be all about fun and variety, with beach volleyball and the smart times contest, where a panel will judge design, performance and tuning of different smart models. Test drives and an “after party” will conclude the programme in the evenings.

6 August: smart times parade

The annual smart times parade will commence at 10 a.m. In the afternoon, participating smart experts are set to answer questions related to the brand. And in the evening, the revelation event for the secret “smart times 12 goes to…” will take place and all participants will be invited.

7 August: smart flea market

The “smart flea market” will take place on the closing day. Various articles and used parts brought by participants will be auctioned. After this, it will be a time of farewells until next year’s… smart times networking

An online gathering is scheduled prior to the event at The events taking place, like the regular “smart times TechTalk” live chat let enthusiasts consult with smart experts and with each other in order to become active smart community participants.

Complete event information can be found by logging onto Smart times offers free attendance for everyone interested, provided they complete an accreditation also at the website.

Press Release

The world's largest gathering of smart fans in Riccione: A big idea for Italy

After ten years in Austria, this year the world's largest gathering of smart fans is taking place in Italy for the first time. From 4 - 7 August 2011 the European smart community will come together in the seaside resort of Riccione on the Adriatic coast. In future smart times will take place in a different country each year. This reflects the continuously growing importance of the event for the smart brand.

In the space of ten years smart times has evolved from a small gathering to a large European event. More than 4000 smart enthusiasts from 22 countries, some with individually designed vehicles, are expected in Riccione where they will celebrate their passion for smart cars together and connect with designers, tuners and industry experts.

“smart times is a fantastic event, where thousands of smart fans come every year from all over Europe to share their enthusiasm and love for the brand, experience road trips and concerts and present their wonderful, resourcefully designed cars at the smart parade” says Dr. Annette Winkler, Head of smart. "In future smart times will take place in a different country each year to increase the appeal of the get-together for the smart family."

In Riccione attendees can look forward to a private beach with a stage and a varied programme comprising sport, fun and entertainment with a focus on the smart fortwo plus a very special highlight: the "smart meets Museo Ferrari" excursion to Maranello.

An overview of smart times 2011
1 - 3 August: smart times on vacation
To get into the mood for the event the community can congregate in Riccione three days before the official start of smart times. smart fans will have an opportunity to take part in outings to the hinterland and the Po delta where they can get to know each other and enjoy a holiday feeling as they cruise through the picturesque countryside of Emilia Romagna.
Page 24 August: smart meets Museo Ferrari
To kick off the smart times weekend with its competitions, shows, action, innovations and exchange of information the participants will be able to enjoy a very special highlight in the form of a visit to the home of the famous red sports car: "smart meets Museo Ferrari".
5 August: beach volleyball and smart times contest
On day two beach volleyball and the smart times contest will provide plenty of variety and excitement. At the smart times contest a jury will rate the tuning, design and performance of the various smart models. The programme will be rounded off by test drives and an "after party" every evening.
6 August: smart times parade
At 10 a.m. the starting signal will be given for the traditional smart times parade. In the afternoon smart experts will be available to answer all questions relating to the brand. In the evening smart will invite the fans to Piazzale Roma where the secret "smart times 12 goes to …" will be revealed.
7 August: smart flea market
The event will come to an end with the traditional "smart flea market". Fan articles and all kinds of used parts will come under the hammer. Then it's time to say goodbye and see you next year in …
smart times networking

A virtual get-together is already taking place in the run-up to the event at For example, the regular live chat "smart times TechTalk" offers fans an opportunity to compare notes with smart experts and like-minded people and to become actively involved in the smart community.
All information on the event can be found on the website Attendance at smart times is free of charge. However, accreditation is a prerequisite – also at .

Topics: smart

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