Smart launches ‘Ideas In Motion’ iPad app

Article by Christian Andrei, on January 8, 2011

The smart iPad app is now available for download at the iTunes store. Considered as smart’s first app for the iPad, it displays "Ideas in motion," which is an interactive history of the great visionaries and their visions. As the name implies, the app is always in motion.

iPad allows their owners to be able to contribute and continue to write the story with smart. As a result, the eBook will not only continue growing but will receive updates added by users. The world has long been moved forward by innovators who always think out of the box.

These are the opinion makers who not only talk but also act. These are also the idealists who uphold their ideals and fight against all resistance. With this app, smart will be showcasing a few of these individuals.

There are 17 subject areas that cover the stories of these visionaries as well as revolutionary events. The topics involve a wide range that includes society and politics, philosophy, lifestyle, communication, and science. There are even topics that involve architecture, environment, fashion, film, and mobility.

The various iPad users can write their own stories on the areas that move not just people but the world. Through this app, iPad owners can also share their different opinions, convictions, and thoughts, with other people. As such, the eBook that will be made will be able to mirror the ideas that move many people today.

Dr. Annette Winkler, head of smart, reveals that the company wants to have the new smart iPad app to offer a platform where people can use to look at the world creatively. They can write their personal views and then share and discuss these with other people.

With this, the company hopes to have a unique kaleidoscope that can reflect better the diversity not just of people but their ideas as well, Dr. Winkler continues. The company reveals while the eBook will be updated, new contributions will be published every two months. This iPad app entitled "Ideas in motion" can now be downloaded for free at

Press Release

"Ideas in motion" – smart fans write their own eBook: The first iPad app from smart – a kaleidoscope of ideas that move people

The first iPad app from smart can now be downloaded from the iTunes store. smart is presenting an interactive history of great visions and visionaries entitled "Ideas in motion". And the name also says it all about the app itself: it is always in motion. iPad owners can add their own contributions and continue writing the story together with smart. In this way the eBook will keep growing and new updates will be added for users to read on their iPads.

The world is driven forward by pioneers who think outside the box; opinion makers who don't just talk but act, and idealists who defend their ideals against all resistance. smart is presenting some of these people. There are stories about visionary people and revolutionary events in 17 subject areas. The wide topics range from society and politics to philosophy, science, lifestyle and communication. Film, fashion, architecture, environment and mobility – iPad users can write their own contributions in all the areas that move people and the world and they can share their thoughts, opinions and convictions with others. In this way an eBook will be created that reflects the ideas that move people today.

"We want to use the new smart iPad app to create a platform where people can examine the world in a creative way, write down their views and share and discuss them with others. This will create a unique kaleidoscope which reflects the diversity of people and their ideas", says Dr. Annette Winkler, head of smart.

The eBook will be updated and new contributions published every two months. The smart iPad app "Ideas in motion" is now available free of charge at

Topics: smart, app, ipad

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