Smart USA trims lease rates to $99 a month in an effort to boost sales

Article by Christian A., on January 12, 2012

Smart USA is offering a 36-month, $99-a-month lease since last week in order to increase sales of the microcar brand. Previous rates of the lease were at $159 to $169 monthly. The same $999 down payment as the previous lease deal is required for the new $99 lease.Smart-owner Mercedes-Benz has been attempting to give the brand a higher profile since July, when it took over U.S. distribution from Penske Automotive Group. Tracey Matura, who became Smart USA's general manager at that time, states that the lease offering is one of Mercedes' attempts to revitalize the brand.

Smart launched two TV spots last fall on national networks and cable. It also redesigned the Smart-USA.com website and has started utilizing social media sites like Twitter and Facebook, Matura related.

Seventy-five Smart dealers operated under the Penske group, which distributed the brand in the U.S. for at least three years. When distribution rights shifted to Mercedes-Benz USA, only 54 Smart dealers that also had Mercedes franchises were retained. However, 33 additional dealers entered the network, bringing the total to 87. The new sales outlets are Mercedes stores. An addition of six dealers is planned.

The new Smart dealers have set aside an area of their Mercedes showroom for a Smart Corner. Dealers who established Smart stores can choose between shifting to a Smart Corner and receiving an additional 1.5 percent margin in payment if they kept the exclusive facility. According to Matura, all 54 dealers chose to maintain their stores.

Topics: smart

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries