smart’s new ad campaign features tandem skateboard in YouTube film

Article by Anita Panait, on September 16, 2012

Microcar maker smart has launched its latest advertising campaign via an innovative short film developed for and uploaded on the video-sharing site YouTube. The YouTube-exclusive film features the world’s first-ever tandem skateboard, characterising smart’s capability to make fun reach new heights.

Using the modern city of Barcelona as a backdrop, pro freestyle skateboarders Kilian Martin and Alfredo Urbon rode the unique skateboard and performed mind-blowing stunts, flips, turns and twists.

These two professional freestyle skaters managed to pull off a number of previously unseen maneuvers, which are choreographed to the music of “You Rascal You,” as performed by rock artist Hanni El Khatib.

The smart fortwo will make its appearance at the end sequence of the YouTube film, accompanied by tagline ‘fun fortwo,’ suggesting the connection between the Daimler brand and the skateboarders.

The YouTube film, set for release on the video-sharing site, will be complemented by behind-the-scenes footage and an interactive game for unlocking more skateboard stunts.

smart will air a 90-second version of the film in cinemas across the United Kingdon on September 28, 2012. David George, Marketing Director Passenger Cars, Mercedes-Benz UK, remarked that smart’s latest campaign reflects the fun, individual nature that sets the brand apart, with the message relayed through a skateboarding world first. smart produced the YouTube film in collaboration with Weapon7. People can view the film on YouTube at the smartcaruk channel.

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries