SMMT cancels the 2012 British Motor Show

Article by Christian A., on October 14, 2010

After the 2011 British Motor Show was canceled, many had looked forward to the 2012 event. Unfortunately, next year’s edition has also been canceled. After consulting with the representatives of the UK motor industry, the Society of Motor Manufacturers and Traders (SMMT), the organizer of the event, has decided that the 2012 edition of the event won’t happen.

The show for this year was scheduled for the summer but it was called off in March last year because of the global financial crisis and the lack of support from automotive producers.

 SMMT chief executive Paul Everitt said that the British International Motor Show has historically been a “tremendously successful showcase for the UK motor industry” but in recent years, has had its significance reduced in influencing new car buyers.

He added that vehicle manufacturers are allocating their limited resources on events and activities that have a “more direct impact on brand awareness and consumer decisions.” Everitt concluded that the UK’s motor manufacturing industry is strong, diverse and highly competitive. He also said that it is where many globally successful companies and iconic products could be found.

He added that the SMMT and the industry continue to be committed to showcasing the achievements of the sector and giving customers the chance to experience the full range of models offered in the UK. Initially, the venue of the British International Motor Show was at Crystal Palace in 1903.

In 1905, the show transferred to Olympia and to Earls Court in 1937, where it stayed until 1976. The show had been a biennial event, moving to Birmingham’s NEC in 1978. And in 2006, the show took place at ExCel London. The latest show in 2008 included over 600 cars and 60 automakers and had racked up 472,300 visitors.

Topics: uk

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