Social media campaign launched for 2012 Ford Focus

Article by Christian A., on November 23, 2010

With the help of the Internet, the redesigned 2012 Ford Focus, which is equipped with electronic gadgets, is getting quite a marketing campaign! Jeff Eggen, a Ford marketer, says that before it goes on sale in the 1st quarter, the company will have a daily webcast in February (on hulu.com) to show a race in which six couples will drive Ford Focus cars across America.

Those who keep track of the race can help teams earn points in different challenges by communicating with them on Twitter and Facebook and through live chats. Ford will track who helps the teams the most and top eight helpers will also win a Focus.

Robert Parker, Ford's group marketing manager for small and medium cars, says Ford plans to highlight the car's technology when it unveils the advertising campaign in March. Such features include rain sensor wipers, active park assist, and MyFord Touch.

Drivers, with the help of MyFord Touch, use a touch screen to control music, climate, mobile phones and other functions. Active park assist can park the Ford Focus in a parallel space.

With prices that include shipping, the Focus hatchback starts at $18,720 and the Focus sedan starts at $17,720. Ford is implementing lessons it learned during 2009's Fiesta Movement social-media campaign to generate interest in the Focus.

Before the car went on sale in May, Internet buzz was created. One strategy was for participants chosen by Ford to write blogs and make videos about the Fiesta. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries