Sprint hopes to attract younger consumer with its Velocity

Article by Christian A., on December 5, 2012

Sprint Nextel Corp. is hoping to attract younger, more connected consumers with its recently unveiled in-vehicle communications and entertainment system for automakers. Sprint Velocity enables drivers to get connected to their vehicles through Bluetooth in their mobile phones. This permits access to a variety of applications such as voice-activated texting and email, navigation, news and sports updates and music. Sprint Nextel, the No. 3 mobile carrier in the U.S., boasts that Sprint Velocity will be better than the products that automakers developed on their own. At the Los Angeles Auto Show, Wayne Ward, Sprint's vice president of emerging solutions, said that automakers “make great cars” but then they’re not in the communications business.

The Uconnect system that Chrysler Group LLC uses on the new Ram 1500 pickup truck and SRT Viper is powered by Sprint Velocity. The pricing for the system hasn’t been announced yet but Uconnect packages on the truck have a price range of $465 - $970, depending on the screen size. In a survey that IBM has yet to release, about 45% of car buyers said that navigation systems that aid drivers to evade traffic are crucial to their purchase decisions, while 35% consider important the car's ability to respond to voice commands.

Meanwhile, 30% said that entertainment systems were very important, specifically for buyers who are aged 18 and 29. So far, similar products from Ford, General Motors and other automakers have been heavily criticized. After glitches were found in the MyFord Touch system, Ford’s ranking in Consumer Reports's annual survey of reliability suffered. GM's new CUE system for its Cadillac lineup was described by the magazine to be “convoluted and frustrating."

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries