SRT brand working on its third model

Article by Christian Andrei, on July 3, 2012

Chrysler is currently developing a third model for its new SRT brand, which will be launched later this year together with the 2013 Viper. The second model of this emerging brand is a new-age SRT Barracuda. In the past decade, Chrysler had launched its Street & Racing Technology models as performance variants of current models, ranging from the Dodge Neon SRT4 to the Jeep Grand Cherokee SRT8 and Dodge Ram SRT10.

The 2013 SRT Viper won’t be using the Dodge name. In January, Chrysler reported that the lineup will be getting a new pony-musclecar that would be placed alongside the SRT Viper. The Plymouth brand doesn’t have to be revived with the appearance of the SRT Barracuda since it will later replace the Dodge Challenger.

It’s expected that the SRT Barracuda will be introduced by the 2015 model year, together with the next-generation Ford Mustang and Chevrolet Camaro. Meanwhile, the Challenger could live on into the 2017 model year.

The Barracuda would be built on the new LA rear-drive platform of Chrysler. This was downsized from the full-size LY platform (Chrysler 300/Dodge Charger). It’s also possible that it would be based on the Challenger's previous-generation, LX RWD platform.

In addition, Fiat will use the LA platform on several cars, such as the replacement for the front-drive Alfa Romeo 159 and probably the model that succeeds the bigger BMW 5 Series-size FWD Alfa 166 made from 1998 to 2007.

The question now is what the SRT’s third model would be. A successor to the Dodge Ram SRT10 is possible. Another prospect is a small, two-seat sports car. Notably, Ford has had a surprising success with the F-150 SVT Raptor. It may also be a Ram-based SRT intended more for extreme off-roading. Nonetheless, the Raptor belongs to the Ford F-150 brand so it’s difficult to think that Ram would split off a different truck model.

Topics: srt

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