SRT brand working on its third model

Article by Christian A., on July 3, 2012

Chrysler is currently developing a third model for its new SRT brand, which will be launched later this year together with the 2013 Viper. The second model of this emerging brand is a new-age SRT Barracuda. In the past decade, Chrysler had launched its Street & Racing Technology models as performance variants of current models, ranging from the Dodge Neon SRT4 to the Jeep Grand Cherokee SRT8 and Dodge Ram SRT10.

The 2013 SRT Viper won’t be using the Dodge name. In January, Chrysler reported that the lineup will be getting a new pony-musclecar that would be placed alongside the SRT Viper. The Plymouth brand doesn’t have to be revived with the appearance of the SRT Barracuda since it will later replace the Dodge Challenger.

It’s expected that the SRT Barracuda will be introduced by the 2015 model year, together with the next-generation Ford Mustang and Chevrolet Camaro. Meanwhile, the Challenger could live on into the 2017 model year.

The Barracuda would be built on the new LA rear-drive platform of Chrysler. This was downsized from the full-size LY platform (Chrysler 300/Dodge Charger). It’s also possible that it would be based on the Challenger's previous-generation, LX RWD platform.

In addition, Fiat will use the LA platform on several cars, such as the replacement for the front-drive Alfa Romeo 159 and probably the model that succeeds the bigger BMW 5 Series-size FWD Alfa 166 made from 1998 to 2007.

The question now is what the SRT’s third model would be. A successor to the Dodge Ram SRT10 is possible. Another prospect is a small, two-seat sports car. Notably, Ford has had a surprising success with the F-150 SVT Raptor. It may also be a Ram-based SRT intended more for extreme off-roading. Nonetheless, the Raptor belongs to the Ford F-150 brand so it’s difficult to think that Ram would split off a different truck model.

The brand new 2013 SRT Viper was launched at the New York International Auto Show in 2012, scoring its most awaited comeback to the top-performance sports vehicle market.

The fifth batch of the signature two-seater supercar that is American manufactured has progressed to integrate superb auto-building, a lineup of new innovations and never-before-seen enhancements while paying tribute to its years of exemplary performance.

President and CEO - Street and Racing Technology Brand and Motorsports of Chrysler Group LLC Ralph Gilles said that after a time of an uncertain future, the Street and Racing Technology brand team is really proud that their custom-made model in Detroit, the car that first carries their brand, has returned and is ready to outperform other cars in its class.

More than just being the flagship car for Chrysler, the release of the 2013 Viper means that they will not just let the performance idol of the brand fade and be forgotten.

Determined to be durable by a pack of performance fans working inside the company itself and throughout Viper Nation, this SRT group facilitated by new leadership took on the challenge to not only let the legacy of the Viper go on, but to make a top-of-the-line sports car that would boast of the best that Chrysler has on its roster.

Performance clients have two new models to choose from.

For the model made for 2013, two new variants of the signature super vehicle will be hand made in Detroit-- at the Conner Avenue Assembly Plant, the pioneer and premiere casa of the Viper since 1995. The SRT Viper GTS and SRT Viper variants have new body and interior designs integrating prime parts and the latest exterior curves with aerodynamically purposeful designs that are majestically incorporated into the aluminum and high-tech carbon fiber body. The interior of the car was reimagined and redesigned on all aspects by engineers and designers through enhancing all technologies and materials.

Topics: srt, sports car

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