Start Concept illustrates Ford’s design priorities, says vice president

Article by Christian Andrei, on August 29, 2010

The Ford Start minicar, a concept car for Asia, makes its first appearance in North America at the Ward's Auto Interiors Conference in Dearborn. The Start minicar clearly demonstrates Ford's design priorities, according to J Mays, Ford's group vice president of design and chief creative officer.

He said that the Start is true to the brand (particularly due to its three-prong steering wheel and analog-styled gauges) and it stands out from the other vehicles in the Asian market. However, Ford doesn´t have a decision yet on whether the Start will go into production.

Mays added that fuel economy is boosted due to the car's fuel-efficient, turbocharged 1.0-liter EcoBoost engine, providing meaning and value to consumers.

These qualities alone would definitely make the Start appealing to young Chinese consumers with their changeable tastes. The Start had made its debut at the Beijing Auto Show in April.

Mays revealed that Ford's overall design goal is to create cars that are fun to drive, among other things. He pointed out that consumers make purchases because they want an emotional relationship with products that they will be spending part of their life with.

When asked to comment on Ford's bland styling lately, Mays said that its design direction is a change from the recent past.

Topics: ford, concept, design

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries