Citroen intends to slot the pricing of C4 Cactus between compact cars and small crossovers when it goes on sale in June, Julien Montarnal, the brand’s head of strategy and customer experience, told Automotive News Europe. The C4 Cactus will have a starting price of EUR13,950 in France, -- below the EUR18,850 base price of the C4 compact hatchback.
According to Citroen chief executive Frederic Banzet, said the C4 Cactus will be "10 to 15 percent less expensive than its compact competitors." Banzet, however, told Automotive News Europe at the Geneva auto show that the average transaction price will be "in the region of EUR16,000 to EUR17,000," increasing to EUR22,250 for the diesel version.
Citroen will soon unveil more information for finance options for the C4 Cactus. An all-inclusive monthly flat rate scheme and a novel "pay-per-use" contract will be provided through the Citroen house lender, Banque PSA Finance. According to Montarnal, Citroen would offer the base C4 Cactus -- the Start, which does not have air conditioning – at a monthly flat rate of EUR199 in France.
He said that the 36-month contract includes up to 45,000 kilometers, the loan of the car, service and a no-fault insurance. Customers could also specify different levels of vehicle trim and service, with the changes reflected on the monthly flat-rate payment.
At the end of the scheme period, customers could: buy the C4 Cactus outright; hand it back to the lessor or start a new lease on a new vehicle. All-inclusive flat rate contracts will be offered throughout Europe.
The pay-per-use contract means C4 Cactus customers will have pay a fixed monthly rate lower than the all-inclusive flat rate, but will also have to incur a monthly fee directly related to distance driven.