Stephen Norman, the marketing and communications chief of Renault, is set to retire at the end of September. Norman, who’s now 59 years old, used to be an executive of Fiat and Rover Group. Earlier this month, Renault said that on Oct. 1, Norman will be replaced by Michael van der Sande. However, Renault didn’t say what will become of Norman.
At Renault, Norman had overseen the marketing and advertising campaigns for Renault's new Clio subcompact, Captur subcompact SUV and Zoe battery-powered hatchback. Before the Zoe was launched, Norman led the creation of ad campaigns to raise awareness among consumers about how viable electric cars are as a mainstream alternative to gasoline or diesel models.
It was in 2007 that Norman made the switch to Renault from Fiat where he served as its global marketing director during the launch of the Fiat 500 minicar. His career in the industry started in 1976 with the Rover Group where he went up the ranks and eventually became its marketing director.
He then moved to Volkswagen where he was VW France's managing director and chairman from 2000 to 2004. Van der Sande, who will take the place of Norman at Renault, was formerly Aston Martin's chief commercial officer and has worked at Nissan Europe, Rolls-Royce, Bentley, Harley-Davidson and Tesla in various senior marketing and dealer development positions.