Nissan Motor Co. launched on August 26, 2013, a nationwide communication campaign that features "Star Wars" character "Stormtrooper," as part of its promotional blitz for the Restyled Nissan Juke that was rolled out on the same day.
According to a press release by Nissan, the new communication campaign – dubbed as “Get Juke campaign” is designed to emphasize the new charms of the new model as well as “arouse consumer interest” through a Web promotion blitz.
The blitz will include a special Web site, a Web movie and Twitter and will also involve a TV commercial, cinema advertising and storefront posters at Nissan dealers. The TV commercial will show some Stormtroopers meeting Juke, which influences them and renders them into Juke color.
Nissan also introduced a customized model, "15RX Personalized Package," which will offer drivers the joy and excitement of customizing a vehicle.
The special Juke Web site can be accessed nissan.co.jp/SP/JUKE/PERSONALIZE. The site carries the latest information on the customized model of Juke as well as a "Simulator" and a "Special Movie."
The Simulator allows a viewer to change the color of the Juke’s body as well as fine-tune the specifications and colors of various car parts. The special movie, meanwhile, tells the story of Stormtroopers' encounter with Juke at an underground parking lot in Tokyo, Japan. Nissan plans to release sequels of the movie as the promotional campaign unfolds.