Study says Mercedes-Benz owners in China are the wealthiest

Article by Christian A., on December 1, 2014

Hurun Research Institute conducted a study in China to determine the attributes of owners of eight major luxury brands in the country. According to the study, Mercedes-Benz owners in China are likely successful and wealthy entrepreneurs while Cadillac owners are probably white-collar workers.

Owners of the top-selling brand in the country – Audi – are likely government bureaucrats while drivers of BMW are probably those who are newly rich, the report says. Among the brands surveyed, only Lexus owners had no clear attributes. Luxury carmakers are on a race to grab a chunk of China, which is expected by McKinsey & Co. to surpass the United States as the largest premium auto market in 2016.

To better sale China, it is essential for luxury brands to build their image in China and appeal to luxury buyers. According to the study, since most consumers in China are first-time car buyers, newer entrants like Infiniti and Lincoln have better opportunity to grab share from those who have been in the country for a longer time.

The study shows that the a Chinese luxury car owner has an average age of 33.5 years and has an annual household income of CHY984,000 (EUR128,300).

Owners of Mercedes vehicles are still the wealthiest (CHY11.3 million), while drivers of Infiniti units are on the lower end at CHY6.44 million. Hurun Research Institute held focus groups and surveyed 800 premium car owners in 10 cities in China.

Topics: mercedes-benz, china

If you liked the article, share on:

Comments

Recommended

The new and improved Opel Grandland X is out, and this large SUV is something the European market did not know they would need. Now measuring at 14.7 feet (4.48...
by - April 25, 2017
It seems like a never-ending battle between the 2017 Honda Civic Type R and the VW Golf GTI Clubsport S when it comes to owning the Nürburging record. This story...
by - April 25, 2017
Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries