Study says Mercedes-Benz owners in China are the wealthiest

Article by Christian Andrei, on December 1, 2014

Hurun Research Institute conducted a study in China to determine the attributes of owners of eight major luxury brands in the country. According to the study, Mercedes-Benz owners in China are likely successful and wealthy entrepreneurs while Cadillac owners are probably white-collar workers.

Owners of the top-selling brand in the country – Audi – are likely government bureaucrats while drivers of BMW are probably those who are newly rich, the report says. Among the brands surveyed, only Lexus owners had no clear attributes. Luxury carmakers are on a race to grab a chunk of China, which is expected by McKinsey & Co. to surpass the United States as the largest premium auto market in 2016.

To better sale China, it is essential for luxury brands to build their image in China and appeal to luxury buyers. According to the study, since most consumers in China are first-time car buyers, newer entrants like Infiniti and Lincoln have better opportunity to grab share from those who have been in the country for a longer time.

The study shows that the a Chinese luxury car owner has an average age of 33.5 years and has an annual household income of CHY984,000 (EUR128,300).

Owners of Mercedes vehicles are still the wealthiest (CHY11.3 million), while drivers of Infiniti units are on the lower end at CHY6.44 million. Hurun Research Institute held focus groups and surveyed 800 premium car owners in 10 cities in China.

Topics: mercedes-benz, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries