A new research conducted by Manheim Auctions has revealed that 60% of motorists in the UK prefer to purchase a British car if money was not an issue. The survey has also shown that around one out of five motorists, when thinking of the “British-ness” of a vehicle, consider the place where it was manufactured as well as the ownership and heritage of the company.
When the respondents were asked to name the most “British” vehicle, the original Mini (pre 1980) came first in rank. Interestingly, the Ford Focus, which was never made in the UK and is owned by the American vehicle manufacturer, came fifth in rank.
In the public’s top 10 “British” vehicles, only three true British cars made it. These are the Mini (pre 1980), Jaguar E-type and Rover 75. Manheim Auctions’ Marketing Director Craig Mailey commented that there are many vehicles associated with Britain, but are not strictly British such as the Ford Focus, which is celebrating its 100th year in the United Kingdom this year.
“What’s really interesting is that the tide has turned and motorists would, if they could, buy a British car. There’s definitely been a shift towards buying home grown products in other sectors, be it food from British farmers or furniture made by British craftsmen from British materials, and if money was no object, cars would be included too.” said Craig Mailey, Marketing Director, Manheim Auctions.
The top 10 poll of ‘British’ cars includes: 1. Mini (pre 1980); 2. Rolls Royce; 3. Aston Martin; 4. Jaguar E Type; 5. Ford Focus; 6. Bentley; 7. Ford Fiesta; 8. Rover 75; 9. BMW MINI; 10. Vauxhall Astra.