Styling of new Subaru’s new 7-seater crossover still being debated

Article by Christian A., on March 31, 2015

Subaru is currently developing an all-new crossover that will be bigger than the hot-selling Outback and will be rolled out in about two years. However, executives at the carmaker are still stuck with whether to make the new crossover a grand Outback or bestow it with a distinctive styling just like what they did with the Forester compact crossover.

But if there is one thing that Subaru will want to avoid with the new crossover is to give it a polarizing design like it did with the Tribeca, which production was halted in January 2014 due to slow sales.

Nobuhiko Murakami, senior vice president of global marketing for Subaru’s parent Fuji Heavy Industries, remarked that the new seven-seat crossover will compete against the Toyota Highlander, Nissan Pathfinder and Honda Pilot since "they are so strong."

It will be more spacious than the Tribeca and will feature three rows of seats, although the arrangement of the seats remains “under discussion," Murakami said, adding that the all-wheel-drive crossover being designed primarily for the United States.

The Tribeca was hit for its quirky front end and its styling was considered too polarizing for families -- the target market for the seven-seater. Subaru had targeted to sell 36,000 Tribecas annually, but sold only 732 and 1,598 units in 2013 and 2014, respectively.

Focusing the new crossover in the US would mean that the Levorg compact wagon derived on the Impreza won't be sold in the country, Murakami said. He said that the Levorg replaces the former Legacy station wagon and was initially developed for Japan.

Subaru eventually decided to sell the Levorg in Europe, and unveiled the European version at the Geneva auto show this month.

Topics: subaru, crossover, design

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Having a 400 hp and 470 lb-ft of torque is a tremendous advantage. Yet Ford hasn’t formally announced the numbers regarding its latest Ford Expedition. The current SUV as we...
by - February 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries