Subaru BRZ shows some impressive sales in Japan

Article by Christian Andrei, on March 29, 2012

Sales in Japan so far of Subaru’s new BRZ sporty coupe have been impressive, with a monthly rate that’s quadruple its initial prediction. In a March 28 press release by Subaru parent Fuji Heavy Industries Ltd., it was revealed that 3,551 of the rear-wheel-drive BRZs have seen sold since the car’s debut on Feb. 3.

Subaru had predicted that it will sell just 450 units in Japan each month. But then, it’s not unusual for models newly released in Japan to experience a surge of orders that would gradually decline.

A stripped-down version of the sporty 2.0-liter, four-cylinder BRZ is priced at 2.06 million yen ($24,830) in Japan. This uses the same platform as the Scion FR-S. The car will go on sale in the U.S. on April 20 with a monthly sales target of 500.

The initial sales data suggest that the BRZ has been able to tap a younger customer base that likes sportier driving. Almost 60% of those who buy the BRZ are younger than 40 years old.

Of this figure, two-thirds prefer the six-speed manual over the automatic transmission. WR blue mica is the best-selling color. It’s likely because this is the signature color of Subaru’s WRX performance line.

Topics: subaru, subaru brz, japan

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