Subaru BRZ, Toyota GT 86 production starts at Gunma factory in Ota-city

Article by Christian A., on March 16, 2012

Production has started for the Subaru BRZ and Toyota GT 86 at its Gunma factory in Ota-city, Japan, where a special ceremony took place to mark the event. These are two of the most anticipated models this year as they’re the products of the collaborative deal between Subaru's parent company Fuji Heavy Industries Ltd (FHI) and Toyota Motor Corporation (TMC).

The presidents of both companies attended the landmark event. To cope with the additional capacity, a major refitting was done on Subaru's Gunma Main Plant.

Subaru is planning to build the Impreza at this same plant beginning March 2013. According to FHI President Yasuyuki Yoshinaga, this car is a symbol of its corporate strategy in two major aspects.

One is the progress in their alliance while the other one is the advancement of its ‘select and focus' approach. FHI and TMC plan to improve on both models and hope that it will continue to appeal to customers from around the world.

TMC President Akio Toyoda said that the Subaru BRZ and Toyota 86 were made possible by the collaboration between FHI and TMC. He said that the alliance for mutual growth began in 2005 and that he’s “delighted” to finally see its products.

The GT 86, the 2+2 compact sports car from Toyota, has long been anticipated by enthusiasts and customers alike. However, the wait is almost over and this driver-oriented model is scheduled to make its debut in Europe during the 2012 Geneva Motor Show. For those who see driving not as a need but rather a passion, the GT 86 is an excellent option as it allows for immediate and precise response.

As such, it results in driving that delivers fundamental and pure driving. In developing the GT 86, Toyota made sure to focus on the purity of the driving experience in a classic sports car. For this particular model, the brand utilized a team composed of passionate engineers. Engineers who have managed to perfect their knowledge through competition and honed in order to please even the most discriminating of enthusiasts.

Considering that the new GT 86 has the same spirit as that of the brand’s classic sports car, drivers are rewarded with excellent driving involvement. Given that the low bodyshell is also aerodynamic, it has been stretched tight above the model’s engineering hard points. This also means that the GT 86 makes use of a new platform. Making sure not to rely on the large displacement and heavy powertrains, the performance of the GT 86 is a throwback to the sporting roots of the brand.

This is made possible by combining a rear-wheel drive with the horizontally-opposed, free-revving, and compact boxer petrol engine mounted on the front. By having a distinct powertrain configuration plus light weight, lower center of gravity, low inertia, and compact design, this four-seat model results in the best power-to-weight ratio there is.

With all of these qualities, it comes as no surprise that the GT 86 delivers an accessible performance with highly engaging dynamic abilities. It does this by maximizing the driving pleasure and minimizing any electronic intrusion. Sales of the Toyota GT 86 in Europe are scheduled to begin by the summer of 2012.

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