Production has started for the Subaru BRZ and Toyota GT 86 at its Gunma factory in Ota-city, Japan, where a special ceremony took place to mark the event. These are two of the most anticipated models this year as they’re the products of the collaborative deal between Subaru's parent company Fuji Heavy Industries Ltd (FHI) and Toyota Motor Corporation (TMC).
The presidents of both companies attended the landmark event. To cope with the additional capacity, a major refitting was done on Subaru's Gunma Main Plant.
Subaru is planning to build the Impreza at this same plant beginning March 2013. According to FHI President Yasuyuki Yoshinaga, this car is a symbol of its corporate strategy in two major aspects.
One is the progress in their alliance while the other one is the advancement of its ‘select and focus' approach. FHI and TMC plan to improve on both models and hope that it will continue to appeal to customers from around the world.
TMC President Akio Toyoda said that the Subaru BRZ and Toyota 86 were made possible by the collaboration between FHI and TMC. He said that the alliance for mutual growth began in 2005 and that he’s “delighted” to finally see its products.