Subaru cutting its World Rally Championship program

Article by Christian A., on August 29, 2010

Subaru is cutting its World Rally Championship program immediately, getting out of the series with just Ford and Citroen left to the 2009 season. Subaru has contended in the top flight of rallying since the '90s, and it has employed the Impreza, only in different guises, since 1994.

The motor sport program of Subaru is credited with aiding Subaru to become an out of the ordinary performance producer, a market far away from its typical rural-based customers.

The global economic downturn, however, has obliged Subaru to rethink its WRC involvement. And the newly approved rallying technical regulations, set to be unveiled in 2010, specify that the top teams will employ a vehicle patterned on the present Super 2000 machinery specification.

In effect, this would have forced Subaru to design an all-new vehicle, due to the fact that the Impreza only exists in World Rally Car and more typical Group N forms. The decision is not good news for Prodrive, the engineering consultancy that is based in Banbury that presented the brand to the sport and has been accountable for its hard work in the last 18 years.

The chairman of Prodrive, David Richards, said, "Subaru's departure from the World Rally Championship is a great loss as it is one of the sport's icons. The Subaru World Rally Team has created true champions such as Colin McRae and Richard Burns and its absence will be felt by many the world over.

Although this decision closes a significant chapter in Prodrive's history, our focus now turns to the future." Prodrive insists that Subaru's team only comprised "no more than 20 per cent" of its revenue. It hopes to redistribute rally team personnel to other areas of its industry. The WRC currently looks desperately feeble; Subaru's pulling out comes only days after Suzuki made it known that it was quitting its new SX4 WRC operation.

Topics: subaru, wrc

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries