Subaru estimates that its annual sales in the United States will reach 500,000 vehicles by 2015, boosted by new models, additional production capacity and surging industry volumes, according to Dean Evans, chief marketing officer of Subaru of America. Evans said that Subaru will sell between 410,000 and 420,000 units this year, adding that the carmaker could easily sell 10,000 to 20,000 more vehicles if it could gain additional production capacity.
Subaru currently operates one site in Japan and another one in Lafayette, Indiana. Subaru plans to expand the Lafayette site 2016 when it adds production of the Impreza compact. Evans said during an Automotive News marketing seminar that their “only wall is the wall of production capacity."
Subaru of America’s CMO said that the carmaker will increase its measured media spending to $300 million in 2014, after spending $190.5 million on measured media in 2012. Subaru sold a record 336,441 vehicles in the US in 2012 and managed to post a 29-percent surge in sales in the first eight months of 2013 to 281,652 vehicles.
Boosting the company’s sales are the redesigned Forester and new XV Crosstrek and BRZ. Subaru is planning a revamp of the Legacy sedan and Outback wagon in the third quarter of 2014.