Subaru of America has broken its annual sales record for the fifth straight year, posting a 26-percent jump in sales in 2013 to 424,683 vehicles. Whereas other brands struggled to post a gain in December 2013, Subaru surged 10 percent to 40,172 units, logging its best December in its history, the company said.
According to Subaru, over 60 percent of its customers in 2013 were new to the brand. "2013 represents our fifth consecutive year of record-breaking sales. With more new product to come, our retailers can look forward to even higher sales in 2014," Tom Doll, Subaru of America's president, said in a statement.
Bill Cyphers, senior vice president of sales, remarked that 2013 was the second year that every Subaru region and independent distributor set a new sales record. He noted that the sales in the Sunbelt surged 45 percent in 2013. Boosting Subaru’s sale growth in 2013 was the redesigned Forester, which logged a 62-percent increase in sales in the year to 123,592 units.
Outback crossover sales, however, were nearly flat at 118,049. According to Subaru, 2013 was the first year that Forester and Outback annual sales both topped 100,000. Sales of the new Impreza-based XV Crosstrek crossover surged to 53,741 while sales of the BRZ coupe doubled to 8,587.
“This is a national story for Subaru, with every Subaru region, zone, and independent distributor setting an all-time sales record for the second year in a row” said Bill Cyphers, senior vice president of sales “Furthermore, our Sunbelt sales grew by 45% for the year. We thank all of our retailers for their continuing dedication and commitment in making these record-breaking sales possible”, added Cyphers. [source: Subaru of America]