Subaru of America is now expecting to at least 500,000 vehicles in the full year 2014 as it sees continued momentum from its fifth straight year of record sales in the United States. Subaru sold 424,683 vehicles in the US in 2013. Subaru of America chief operating officer Thomas Doll had said in January that they expect sales to reach up to 460,000 this year.
The company, however, updated its forecast to reflect an increase to 500,000 units after it posted a 19-percent gain in sales in the first eight months of the year – outpacing the whole US auto sales that grew just 5 percent.
Subaru will have to sustain its monthly average sales during the eight-month period (42,000 units) to be able to achieve its full-year 500,000 volume goal.
While other carmakers have varied results annually, Subaru remains the only brand in the US that was able to grow in terms of sales in each of the past six years – thanks to its endeavor to sell vehicles that are designed mainly for consumers in the country. For this year, it has rolled out the redesigned 2015 Legacy sedan and Outback crossover.
“Our strong market performance has caused us to increase our year-end sales forecast beyond the notable 500,000 sales mark,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “The market is telling us that we are delivering products that consumers want at the right prices. When this compelling product is then reinforced by strong retailer representation and backed by a brand that consumers identify with, we can be positive on our future results.” [source: Subaru]