Subaru of America launches ad campaign for 2015 Outback [w/video]

Article by Christian A., on September 23, 2014

Subaru of America, Inc. has launched its advertising campaign for the all-new 2015 Subaru Outback, focusing on the vehicle’s ability to “go anywhere” as well as the fervor of Subaru owners to go and seek out new places. The campaign features two TV spots by Lance Acord -- “Bison” and “Memory Lane.”

These spots underscore the Outback’s reliability, versatility, longevity, and safety within the brand’s much broader campaign “Love.” These attributes are well provided for by the Outback’s all-wheel drive feature as well as class-leading ground clearance.

The “Bison” spot features a father finding himself competing for his young son’s attention against mobile devices and information on- demand. The father takes his son for a tour of America’s natural wonders in his Subaru Outback.

Throughout the journey, the father was not able to get the young kid’s attention until they encounter a real Bison. The “Memory Lane” features three generations of a family going on a trip in their Outback to visit their roots. It shows hippie grandmother teaching her granddaughter the ways of the world -- some real quality time for them. 

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries