Subaru of America sold over half-a-million vehicles to retail customers in 2014

Article by Christian Andrei, on December 30, 2014

Subaru of America, Inc. reached another milestone by selling over 500,000 vehicles to retail customers in a single calendar year. Subaru is bound to post its seventh straight year of growth in the US, from 187,699 vehicles in 2008 to more than 500,000 units this year.

Subaru’s gains can be attributed to improved vehicle offerings and an enhanced retailer network as well as targeted and award-winning marketing.

The carmaker has been making its vehicles more able to cater to the needs of its US customers – larger, improved interiors, better technology and safety features like the EyeSight Driver Assist Technology. Its growing number of retailers also improved their amenities and sales process to keep up with the surging sales.

No current model isn’t a contributor to the brand’s success. In fact, current Impreza models are the best-sellers among all generations while the Outback and the Forester now reaches combined volume of 300,000 units annually.

Its newest model, the XV Crosstrek, also contributed 60,000 units to this year’s sales. Likewise the all-new Legacy sedan is on its best sales year ever. Subaru’s sporty models like the WRX and STI are also enjoying highest sales levels ever, especially after the carmaker launched the all-new 2015 models.

According to Thomas J. Doll, president and chief operating officer at Subaru of America, the brand has grown so steeply and so steadily over the last seven years – a testament to its products and commitment of its retailers. He added that they expect 2015 to be another record year for Subaru. [source: Subaru]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In Japan, Toyota stays in the limelight by always cooking up something new for its famous 86 sports car. A colour orange Toyota 86 performance edition is one that’s hard...
by - December 4, 2016
Back in 2009, Nissan first introduced the Nissan Leaf, the company’s first all-electric vehicle. LEAF stands for Leading Environmentally-friendly Affordable Family car and this particular EV has been considered as...
by - December 3, 2016
In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries