Subaru of America will move to larger US base in New Jersey

Article by Andrew Christian, on December 7, 2014

Subaru of America Inc. is planning to move its headquarters to a new site double the size of its current one. The new project site in Camden, N.J. – measuring 250,000-square feet -- is just 4 miles from the present base in Cherry Hill, N.J. It will allow Subaru to expand its headquarters and house over 500 employees and contractors in the sales, marketing, service and administration departments, according to a statement from the carmaker.

The sales, marketing, service and administration departments are currently based on three separate sites in southern New Jersey. Subaru of America chief executive said that that the new headquarters would allow it to bring all of its corporate employees together on one site in a first class facility.

Subaru is eyeing to complete the construction of the new US headquarters by the end of 2016 or early 2017 -- pending approval from the New Jersey Economic Development Authority. Subaru said in the statement that the final approval decision will be out in April 2015.

Subaru has been breaking its sales records in the US for 36 straight periods of month-over-month growths. The Japanese carmaker is expected to top 500,000 units sales for the first time, after selling 45,273 vehicles in November.

That month, Subaru grew the fastest among carmakers with a 24-percent sales surge. For the year so far, Subaru’s sales has grown 21 percent. According to Subaru of America spokesman Michael McHale, the headquarters expansion does not reflect the company’s surging rising sales, but the growth of the employees.

He said that Subaru “never really operated optimally” since it is working across two or three locations. ,” Subaru has been holding its corporate headquarters in Cherry Hill for the last 18 years.

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