Subaru of America’s April sales up 6%, marks 5th straight month of gains

Article by Christian Andrei, on May 2, 2012

Sales of Subaru of America have increased 6% last month, marking the fifth successive month of profits and leading the way for another record year, the company revealed. Specifically, the company's sales leaped to 26,310 units in April even with an inventory shortage. In some areas of the nation, Subaru is down to an 11-day supply of light vehicles, according to a company spokesperson.

The inventory of Subaru remains low due to the production disruption brought about by the tsunami and earthquake in Japan. Subaru of America's spokesperson Michael McHale stated that inventory has "never recovered" from 2011 since "strong demand keeps eating at it."

Sales in April were fueled by the next-generation four-door and five-door Impreza compact vehicle launched for sale late last year. Impreza sales increased 124% last month from a year earlier.

The sales during the first four months increased 16% from the same period last year to 106,878 units. Chief Operating Officer Tom Doll at Subaru noted that the company's sales have surpassed 100,000 in four months -- a first in the 44-year history of the company.

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