Subaru plants struggling to keep up with the demand for the Outback wagon

Article by Christian A., on August 29, 2010

All carmakers would want to have Subaru's main problem  which is keeping up with the high demand for a product. The Outback wagon has had tremendous success ever since it debuted last summer. It's no wonder that Subaru got the highest percentage US sales increase of any brand last year. In fact, Subaru is expected to continue to outpace the market for the rest of 2010.

Starting December, Subaru of Indiana Automotive has boosted the speed of production at its plant for two times now. There are plans to increase the pace again in April and another time in July, with each push standing for a 5%-6% increase in line speed.

Motokiyo Nomura, Subaru of Indiana CEO, said that the plant workers are already working overtime daily and coming in on Saturdays too.

Nomura added that the company has spoken with its suppliers to ensure that its operations continue at this volume and won´t be interrupted. But Nomura said that there aren´t any guarantees that these changes are sufficient.

There were only three brands that increased US sales in 2009  Kia, Hyundai, and Subaru (which went up 15% in a market that dropped 21%). For the first two months of 2010, Subaru is up 33%, with dealers having sold 11,657 Outbacks in January and February 2010.

Production of the Outback began last summer in Indiana, along with a new-generation Legacy sedan. Subaru of Indiana's current production rate has an output of about 13,000 Outbacks, Legacys and Tribeca SUVs each month.

Dealers continue to hike up their demand. While Legacy sales dropped by almost a third from the first two months of 2009, the Outback demand surged. In fact, Subaru production at Lafayette has more than doubled compared with the first two months of 2009.

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries