Subaru receives over 4,000 orders for the 2014 Forester

Article by Christian Andrei, on December 20, 2012

Subaru has received 8,149 pre-orders for the new Forester since it opened order books on November 13. The redesigned crossover is all-new for 2014. It features bigger body revised engines. It continues to offer the old 2.5-liter naturally aspirated H-4 engine as standard equipment. However, the 2.0-liter turbocharged H-4 has become available as an option.

In prototype form, the Forester was found to be easy to handle and steer. Its continuously variable transmission also made it perform well whether with the base 2.5-liter naturally aspirated or the 2.0-liter turbo models

With regards to the Forester’s main highlight (the Subaru EyeSight camera-based active safety system), it was determined to be an unobtrusive way of ensuring that the driver doesn’t stray from your lane or rear-end traffic in front.

Subaru has reported that 36% of buyers picked the top trim, the 2014 Forester 2.0-liter turbocharged model with EyeSight. Meanwhile, around 33% of buyers chose the mid-grade naturally aspirated model with EyeSight.

Notably, the Japanese markets will receive a 2.0-liter engine instead of its 2.5-liter one. Of every 10 buyers of the Japanese Forester, 9 chose the EyeSight-equipped models while only 1 bought the model that didn’t have this feature.

Subaru also divulged that white is the most requested/ordered exterior. Subaru USA said that it’s still too early to give an estimate of the EyeSight take rate on the 2014 Forester for the U.S. market, particularly since the car isn’t available for pre-order here yet.

The U.S.-market car made its debut last month at the LA Auto Show. It’s not expected for almost 90% of U.S.-market Foresters to feature EyeSight. For the U.S. market, Subaru’s strategy with the system (which is in its third generation in Japan but was launched in the U.S. only in 2012) is to package it on just the top trim levels of every car.

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