Subaru takes top honors in Kelley Blue Book’s resale value rankings

Article by Christian Andrei, on November 19, 2010

In Kelley Blue Book's resale value rankings for the 2011 model year, Subaru received top honors, and edged out Lexus, Toyota and Honda brands. Included also in the top 10 rankings are two domestic truck brands.

Kelley expects that the price of the 2011 Subaru cars and trucks will be maintained at an average of 39.0% of their sticker price after a five-year period.

This is up 2.4 percentage points from last year for 2010 models. Kelley attributes Subaru’s top ranking to its having successfully aligned production with demand as well as having kept lease levels low and building high-quality, well-designed vehicles.

According to Eric Ibara, director of residual consulting for Kelley, the recall crisis had put Toyota and Lexus in a difficult position but that Toyota’s decline was mostly related to lower predicted resale values for its small, fuel-efficient vehicles.

In the next 3 to 5 years, this segment is expected to be crowded as carmakers strive to comply with the more stringent fuel economy standards. Meanwhile, Lexus is believed to have declined due to its aging products and its HS 250h hybrid car that fell by eight percentage points from 2009 to 34%.

Ibara said that Subaru has the Impreza but Toyota and Honda both have a hybrid and a subcompact car. Kelley had come up these resale brand rankings as part of its 2011 residual value analysis.

Kelley’s rankings were based on residual values after five years of ownership since this best reflects a new vehicle’s ownership span of a new vehicle.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016