Subaru to reach its mid-term sales target in the US earlier than planned

Article by Christian Andrei, on November 13, 2014

Japanese carmakers saw some impressive sales in the United States this year and Fuji Heavy Industries is one of them. Subaru’s parent company said that it will reach its 600,000 units mid-term sales target in North America three years ahead of plan. Apparently, models like the Forester and Legacy helped Subaru reach its sales target earlier and now we expect to see a new mid-term plan.

A weaker yen and the demand in the United States helped Subaru offset a slump in its domestic market. Moreover, the company wants to gain further as the yen weakens, but also plans to increase overseas production in order to reduce the sensitivity in foreign-exchange rates.

Furthermore, Fuji Heavy Industries wants to increase its sales in China by 2021 and plans to expand its local dealer network in order to sell 120,000 vehicles annually.

Although it is currently the only major Japanese carmaker that didn’t receive an approval to built vehicles in China, Fuji heavy Industries is not planning to have a factory in China before 2020 because it wants to focus on boosting capacity in the United States.

In 2014, Subaru announced the arrival of the 2015 Outback, the latest in a line of Sport Utility Wagons, which Subaru were the first to develop and manufacture.

The arrival turned convention heads at the Jacob K. Javits Center not only due to its bold design choices but also for delivering the best fuel economy in its 20-year history whilst also delivering unbelievable levels of comfort, on and off-road agility, control and safety.

Capable of delivering 175 hp, the 2015 Outback has a 2.5i 4-cylinder engine and has the option of coming in Limited, Premium and Standard variants or be outfitted with a staggering 6-cylinder, 3.6R Limited engine with 256 hp. All lines are fitted with the latest in entertainment and communication systems as well as comfort aids.

Whereas the arrival of the Outback created a standard which competitors sought to mimic, the latest in the line promises once again to set the benchmark by establishing an expectation in the minds of customers as to what they can anticipate in their SUVs.

By creating a vehicle capable of mastering the outdoors environment, Subaru continues to dominate the market. With functions such as All-Wheel Drive, elevated underbody and more carry spaces and convenience, it is undeniably the ideal all-terrain vehicle. Other features include Hill Descent Control, Hill Start Assist, X-Mode and additional functionality, enabling the driver to continue through adverse conditions such as steep inclines, slippery or rough roads.

The latest model also comes with continuously variable transmission or Lineartronic CVT, a function which is responsible for enhanced fuel efficiency due to its monitoring of power levels and easy access paddle switches for the drivers convenience.

According to current estimates, this new model has seen an increase of over 25 mpg in the city, 33 on the highway and 28 mpg when the two are combined in comparison with the previous model and when taken against statistics looking at midsize vehicle crossovers, the 2.5i model is much better than most other front-wheel drive versions.

The fuel efficiency of the 2.5i is also aided by the new Active Grille shutter system which reduces the amount of wind resistance by closing the grille as well as the inclusion of Electric Power-Assisted Steering and aerodynamics, which are available in all models.

Finally for the customer looking for the larger, more powerful engine, they will be pleased that fuel efficiency has also been increased on the 6-cylinder 3.6R Limited. The estimates for which are an improvement of 20 mpg in the city, 27 on the highway and a conservative 22 when the two are combined in comparison with the older model.

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