Subaru to reach its mid-term sales target in the US earlier than planned

Article by Andrew Christian, on November 13, 2014

Japanese carmakers saw some impressive sales in the United States this year and Fuji Heavy Industries is one of them. Subaru’s parent company said that it will reach its 600,000 units mid-term sales target in North America three years ahead of plan. Apparently, models like the Forester and Legacy helped Subaru reach its sales target earlier and now we expect to see a new mid-term plan.

A weaker yen and the demand in the United States helped Subaru offset a slump in its domestic market. Moreover, the company wants to gain further as the yen weakens, but also plans to increase overseas production in order to reduce the sensitivity in foreign-exchange rates.

Furthermore, Fuji Heavy Industries wants to increase its sales in China by 2021 and plans to expand its local dealer network in order to sell 120,000 vehicles annually.

Although it is currently the only major Japanese carmaker that didn’t receive an approval to built vehicles in China, Fuji heavy Industries is not planning to have a factory in China before 2020 because it wants to focus on boosting capacity in the United States.

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