According to the latest reports, it seems that Subaru will begin selling the well-known Impreza WRX and STI performance models separately from the standard Impreza when the car will be redesigned next month. Moreover, the Impreza name will be removed from the derivates, which means that we should get used to the Subaru WRX/STI names.
The new cars will also get their own platforms when they will be redesigned in 2013. According to Bill Cyphers, senior vice president of sales for Subaru of America, this new strategy will allow Subaru to focus on the redesigned Impreza's improved fuel economy and added interior space.
The new WRX and STI models will allow Subaru to market them more easily as performance cars and to give them interiors and features more appropriate for more expensive sports cars. Regarding the 2013 models, Cyphers refused to give any details, but he said that the STI will continue to be powered by a 300+ hp engine.
The standard 2012 Subaru Impreza will go on sale in November as a four-door sedan or five-door hatchback, at the same price as the current model but with a new engine and a roomier interior. Its launch was delayed by the March earthquake and tsunami in Japan.
The car comes with a new 2.0-liter, four-cylinder boxer engine with 148 hp and a new continuously variable transmission capable to deliver a fuel consumption of 36 mpg on the highway and 30 mpg combined, compared with 27 mpg highway/24 mpg combined for the outgoing models.