When the Subaru BRZ was launched in spring 2012, only a limited amount was allocated for customers in the in the United Kingdom. But thanks to high demand from buyers in the country, Subaru UK has lobbied for an increase in the allocation. Wish granted!
More Subaru BRZ is coming to Britain starting this year after Subaru UK managed to secure a larger annual allocation of the vehicle from the brand’s Gunma site in Ota-city, Japan.
This came along with the confirmation that a number of Subaru UK-approved BRZ performance, handling and styling modifications -- courtesy of Pro-R -- will be unveiled for the UK market and will be available in the next few months via the carmaker’s dealer network.
The increased allocation of the Subaru BRZ means that buyers could receive their brand new model within two to six weeks after a customer placed an order, depending on final spec and color choice. Now Subaru UK could cater to growing demand for the vehicle in its home turf.
Paul Tunnicliffe, Managing Director of Subaru UK, remarked that the Subaru BRZ has been a “sales success” but they always struggled to match demand with supply. He quipped that the larger allocation could help them address the problem of matching UK demand with enough supply.