Subaru UK gets larger allocation for BRZ sports cars

Article by Anita Panait, on August 1, 2013

When the Subaru BRZ was launched in spring 2012, only a limited amount was allocated for customers in the in the United Kingdom. But thanks to high demand from buyers in the country, Subaru UK has lobbied for an increase in the allocation. Wish granted!

More Subaru BRZ is coming to Britain starting this year after Subaru UK managed to secure a larger annual allocation of the vehicle from the brand’s Gunma site in Ota-city, Japan.

This came along with the confirmation that a number of Subaru UK-approved BRZ performance, handling and styling modifications -- courtesy of Pro-R -- will be unveiled for the UK market and will be available in the next few months via the carmaker’s dealer network.

The increased allocation of the Subaru BRZ means that buyers could receive their brand new model within two to six weeks after a customer placed an order, depending on final spec and color choice. Now Subaru UK could cater to growing demand for the vehicle in its home turf.

Paul Tunnicliffe, Managing Director of Subaru UK, remarked that the Subaru BRZ has been a “sales success” but they always struggled to match demand with supply.  He quipped that the larger allocation could help them address the problem of matching UK demand with enough supply.

Press Release

INCREASED UK SUPPLY FOR IN-DEMAND SUBARU BRZ

Subaru UK has secured an increased supply of the Subaru BRZ for the British market, enabling it to better meet the strong demand for the rear-wheel drive sports car. The news coincides with confirmation that a number of Subaru UK-approved BRZ performance, handling and styling modifications, courtesy of Pro-R, will soon be unveiled for the UK market. The new parts will be available in the coming months through Subaru’s UK dealer network.

The BRZ was launched in spring 2012, though limited initial supply meant that high levels of demand from British buyers couldn’t be met. The continued popularity of the model has enabled Subaru UK to secure a larger annual allocation of the BRZ from the brand’s Gunma factory in Ota-city, Japan.

With a greater number of cars being brought into the country, in most cases buyers will be able to take delivery of a new BRZ within two to six weeks of placing an order, depending on final spec and colour choice.

Paul Tunnicliffe, Managing Director of Subaru UK, commented: “The BRZ has been a sales success for us, but we’ve always struggled to match demand with supply. We’re hoping that our larger allocation will address this, and we’re confident that a greater number of car-loving buyers will now be able to appreciate the BRZ’s blend of light weight, usable power and fine handling characteristics.”

Topics: subaru, subaru brz, uk

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