Subaru unveils Starlink in-car connectivity brand at 2013 CES

Article by Christian Andrei, on January 9, 2013

Subaru of America, Inc. unveiled a new STARLINK in-car connectivity brand at the 2013 Consumer Electronics Show (CES), which is the world’s largest consumer electronics tradeshow. Subaru’s new infotainment strategy stands for Subaru STARLINK cabin technology. This would mark the first time that Subaru will stand on its own at CES.

It will display the all-new 2014 Forester to show off its driver-friendly Aha integration and Eyesight driver-assist system. Subaru parent company Fuji Heavy Industries created a new, cross-functional infotainment team that produced STARLINK.

This worldwide team of engineers, planners, and marketing strategists are collaborating to improve connectivity & safety technology features in Subaru vehicles. They’re also working to simplify and reduce overall cabin complexity.

Akio Takai, FHI Deputy General Manager, and leader of the infotainment cross-functional team (ICFT), said that Subaru is “proud” to introduce STARLINK cabin technologies.

He also said that driving experience is not just about mobility since it’s also about value-added technologies that are also safe. It’s also about helping drivers meet their daily errands but without distracting them.

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