Subaru wants to boost U.S. sales by 24% within 5 years

Article by Christian A., on July 6, 2011

In the mid-term, Subaru will be working under a new business plan that aims to increase North American sales by 24%, from a record 264,000 vehicles in the U.S. in 2010 to 380,000 units within the next five years.

This plan has its focus on the markets in China and the U.S. The “Motion-V” mid-term plan by parent company Fuji Heavy Industries Ltd. expects sales to increase by 37% to 900,000 units globally by the fiscal year that ends on March 31, 2016, from 657,000 units in the fiscal year that ends on March 31, 2011.

In this five-year plan, Subaru intends to increase its lineup’s fuel efficiency by 30% as it presents four new vehicles, including its first gasoline-electric hybrid, in 2013.

One of these new models is the rear-wheel-drive sporty car co-developed with Toyota that’s set to arrive in 2012. This Subaru plan seeks a 20% drop in costs for the development of new cars.

Subaru also seeks to be the world leader when it comes to safety performance. It expects to achieve this target by being the pioneer of risk-avoidance technologies, pre-crash safety features, and collision safety systems.

Subaru has set a goal to more than double its global sales to 1 million vehicles within the next 10 years. For China, Subaru has set a goal to almost triple sales in China to 180,000 units.

Fuji Heavy also issued a warning that its operating profit would drop by 64%, to $374.9 billion, in the current fiscal year that ends on March 31, 2012, on a 3.6% drop in worldwide auto sales, to 633,000 units.

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