In order show its new product and boost its awareness, Maserati displayed a 90-second commercial during this year’s Super Bowl XLVIII. For those who don’t know, the Super Bowl spot was called ‘Strike’ and displayed the all-new Ghibli, which has a sticker price of $68,150, including freight, in the United States.
Apparently, the person who wanted to see a Super Bowl spot for the Italian brand was Saad Chehab, the former head of Chrysler brand who became chief marketing officer for Maserati back in November. He was the man who persuaded Fiat-Chrysler executives to spend few millions in order to promote the new Ghibli entry-level sedan in a big style.
If you don’t remember, Saad Chehab is a veteran of Super Bowl marketing home runs for Chrysler. In a recent interview with Automotive News, he told the reporters that the 2014 Maserati Ghibli deserved a wide audience platform, as big as the Super Bowl. The spot had a price of $4 million per 30 seconds, meaning that the 90-second spot cost Maserati more than $700 for each of the 15,400 vehicles it sold around the world in 2013.