Super Bowl XLVII drew highest rating share ever for the game

Article by Christian Andrei, on February 5, 2013

The recent Super Bowl contest between the Baltimore Ravens and the San Francisco 49ers took the highest rating share ever for the game, according to CBS Corp. This finding is based on the top U.S. television markets of Nielsen. Because of a power interruption, the game was delayed for 35 minutes. It recorded a 48.1 average overnight household rating in Nielsen's metered markets, higher by 1% over the 2012 Super Bowl between the New York Giants and New England Patriots.

According to CBS, this rating doesn’t include the blackout that lasted from 8:45 PM to 9:15 PM. The "metered markets" of Nielsen include the foremost 56 U.S. TV markets. The period with the highest rating at the Super Bowl is between 10:30 P.M.-10:45 P.M, which is when the game came down to the wire and the Ravens were able to fend off an intense second half comeback by the 49ers to be the winners of the game 34-31.

CBS is set to announce the total number of Super Bowl viewers in the later part of Monday. In 2012, the game attracted a record audience of 111.3 million people, which makes it the most-watched television program in U.S. history. The widening in ratings share will almost surely result to a rise in total viewers. More than 180 countries watch the Super Bowl, which determines the NFL champion for the 2012 season.

It is broadcast in more than 30 different languages. The network earns a record-breaking amount of ad revenue from the commercials that air during the game. According to analysts, the commercials that stood out the most include Chrysler's Jeep ad that featured a patriotic salute to U.S. troops and Oprah Winfrey’s narration; an Oreo ad that asked viewers to vote either cookie or crème; and a nearly naked male Calvin Klein model.

According to Bluefin labs, a company that monitors social media activity, there were 30.6 million social media comments from viewers, a significant increase from the 12.5 million comments last year. Bluefin also said that on social media, the ad that got the most buzz was Dodge Ram Trucks "Farmer" commercial. Coming in second is Taco Bell's "Viva Young" ad that showed senior citizens on bad behavior. P.S. You may also want to see what the automakers prepared for the 2013 Super Bowl! Take a look at the videos below!

Topics: super bowl

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