Starting January 1, Susan Docherty will serve as the head of General Motors’ Chevrolet Europe division. GM appointed her as the successor to Wayne Brannon who is retiring after having worked for GM for 38 years. GM said that Docherty, who hails from Canada and is 49 years old, will supervise the expansion of Chevrolet and Cadillac in western and central Europe.
Docherty is presently the head of GM's international sales and marketing operations. In GM, she has had different sales and marketing roles, which include head of U.S. marketing, general manager of Hummer and marketing director for Cadillac.
Docherty has also worked in marketing at GM’s offices in Zurich, Switzerland, and Ruesselsheim, Germany. GM said that it will reveal who will succeed Docherty at a later time. It was in 1973 that Brannon, 56 years old, started in Cadillac. For the five years that Brannon had been the leader, Chevrolet was able to double its Europe sales volume, selling 380,000 vehicles in Europe in the first nine months.
Chevrolet Europe's sales made up 11.3% of worldwide Chevrolet sales in 2010. Chevrolet is the No. 1 foreign brand in Russia when it comes to sales. It’s also quite popular in eastern Europe. However, it has a small market share in the mature European markets, where it mostly sells cheap Korean-built small cars. Industry association ACEA said that Chevrolet sales in the EU, where the brand has a 1.3% market share, declined by 1.2% to slightly below 144,000 units in the first 10 months.