Suzuki GB teams up with Sky Sports to launch “The New Swift Sport Boot Camp” campaign

Article by Christian Andrei, on January 30, 2012

Suzuki GB has teamed up with Sky Sports to launch a 6-week campaign that consists of a series of bespoke 30-second TV airings to be known as “The New Swift Sport Boot Camp.” Featured in this series are ‘Soccer AM’s’ Tubes and ‘Take it like a fan’s Fenners that race in two Swift Sports as they go through various football based training exercises such as a slalom race, penalty shoot outs and keepy-uppys.

The first in the series would be broadcast on Jan. 28, 2012 on Sky Sports 1, Sky Sports 2 and SkyNews.

Furthermore, they also launched a Microsite with video content and a contest to win a brand new Swift Sport, premiership football tickets and an iPad2.

There would be online ads on SkySports.com and the Sky Sports App. Campaigns will also be seen on the Suzuki Facebook and Twitter sites. The all new Swift Sport started selling on January 16, 2012, with a price tag of £13,499.

It is powered by a new Euro 5 1.6-litre 136hp VVT engine that provides better torque along with 10% lower combined fuel consumption figures of 44.1mpg.

The exhaust emissions are currently 10% lower than the previous Swift Sport model at 147g/km and it has a top speed of 121mph. It is capable of accelerating from 0-62mph in 8.7 seconds.

At the 2012 What Car? Magazine awards this month, the Swift Sport was recognized as the ‘Best Buy’ car that is a “brilliant junior hot hatch” that could be used on all types of roads due to its “strong grip, tight body control and accurate steering.”

The latest generation of the Suzuki Swift was launched at the International Motor Show (IAA) in Frankfurt. The 64th show held in Germany in 2011 had a great many innovations and vehicles looking to win the best in show but it was the Swift which made it first through the finishing line.

Showing off its refined new look which emphasised its sporty exterior, this compact continues to display an aggression and powerful interplay between high performance and advanced technology. Going through its first redesign since 2006, the exterior exemplifies Suzuki’s bold new ambition in design aesthetics and unparalleled quality. More stable, sporty and better handling enhance the Swift's reputation and the enlarged grille give a hint at the power contained within.

The 1.6 litre engine delivers more power, better fuel efficiency and was designed specifically for the Swift market. Carrying a six-speed manual transmission with smaller gear increments, the Swift delivers on its promise of an improved ride and enhanced cornering performance. Furthermore, the Swift feels more responsive and all this is possible because of the developments of the of the rear-suspension.

First manufactured in 1985, the sporty compact has remained in production since then. Originally called the SA-310, the developers changed its name to Swift the following year. Coming with a three-cylinder 50hp engine, this 993cc packs quite a punch and surprised many that it was possible to reach 0-60 in 14.9 seconds and achieve a top speed at 145 km/h.

This small lightweight engine at just 63kg at the time was powerful and through development and passion the vehicle was successful and many upgraded to the turbocharged version.

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