Suzuki hopes that Kizashi will be a surprise hit for the European market

Article by Christian A., on October 12, 2010

Marking Suzuki’s first entry in the mid-sized segment is the Kizashi, which translates to "something great is coming.” Suzuki anticipates that the vehicle’s sporty design and competitive price will prove to be too difficult for consumers to resist. In the European market, the Kizashi will be going up against the Volkswagen Passat, Opel/Vauxhall Insignia and Ford Mondeo.

Later this month, the Kizashi is slated to debut in key markets such as Germany, France, Russia and the UK. Before the year ends, an all-wheel drive variant with a continuously variable transmission is expected to arrive.

Suzuki said that it is not going to challenge the segment's top three sellers but instead, it aims to win sales from Japanese rivals such as the Toyota Avensis, Honda Accord and Mazda6 as well as French competitors such as the Citroen C5 and Peugeot 407.

The Kizashi is priced from 26,900 euros (about $37,460), making it 1,950 euros cheaper than the Avensis and more than 3,000 euros less than the Mazda6 with comparable engines.

Suzuki expects to sell 700 Kizashis in Germany in 2010 and about 1,000 in 2011. Typically, the entire German market sells about 3 million units a year. Suzuki Europe chose not to disclose its sales goals for all of Europe.

Francesco Sini, Suzuki's group leader for product marketing and accessories, confessed that the carmaker is being conservative with its sales targets for its fastest (top speed of 215kph) and longest (4650mm) model in Europe.

At a press event to launch the Kizashi, Sini said that the company is “hoping for to be surprised” with greater-than-expected demand for the car.

He explained that expectations have been set low, and that one reason is that the Kizashi only offers a 2.4-liter gasoline engine in a segment that is dominated by diesels, especially in Germany. Sales are also expected to be low because a station wagon variant will not be offered. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries