Suzuki launching ad blitz to pit the performance of its 2011 Kizashi Sport

Article by Christian Andrei, on December 22, 2010

According to the latest reports, it appears that Suzuki is planning to launch an ad blitz on Christmas day, which will pit the performance of its 2011 Kizashi Sport sedan against the Audi A4, Mercedes-Benz C300 and Acura TSX.

Dubbed Kizashi Kicks, the new campaign will show performance tests between the Suzuki Kizashi and other vehicles shown in 15-second and 30 second television ads.

According to Steve Younan, Suzuki's director of marketing, product planning and sales training the new campaign will be the largest national advertising presence Suzuki has had in years and the goal will be to boosts consumer awareness by touting the flagship sedan.

Suzuki has taken the decision to launch the new ad campaign due to the fact that the sales of the sedan have been disappointing since its launch earlier this year. Suzuki sold only 5,269 Kizashi units through November this year.

“The Kizashi we developed here was designed to appeal to buyers who appreciate and desire to own entry level sport sedans … and to do so at a price that's within reach of most buyers,” Younan said. “To get that story out has been the real challenge.” The new campaign will roll out in 20 markets in Suzuki's southern region on Dec. 25 and the ads will begin airing in east and west coast markets early next year, in January. [via autonews - sub. required]

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