Suzuki launching ad blitz to pit the performance of its 2011 Kizashi Sport

Article by Christian A., on December 22, 2010

According to the latest reports, it appears that Suzuki is planning to launch an ad blitz on Christmas day, which will pit the performance of its 2011 Kizashi Sport sedan against the Audi A4, Mercedes-Benz C300 and Acura TSX.

Dubbed Kizashi Kicks, the new campaign will show performance tests between the Suzuki Kizashi and other vehicles shown in 15-second and 30 second television ads.

According to Steve Younan, Suzuki's director of marketing, product planning and sales training the new campaign will be the largest national advertising presence Suzuki has had in years and the goal will be to boosts consumer awareness by touting the flagship sedan.

Suzuki has taken the decision to launch the new ad campaign due to the fact that the sales of the sedan have been disappointing since its launch earlier this year. Suzuki sold only 5,269 Kizashi units through November this year.

“The Kizashi we developed here was designed to appeal to buyers who appreciate and desire to own entry level sport sedans … and to do so at a price that's within reach of most buyers,” Younan said. “To get that story out has been the real challenge.” The new campaign will roll out in 20 markets in Suzuki's southern region on Dec. 25 and the ads will begin airing in east and west coast markets early next year, in January. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries