Suzuki Swift DDiS gets the second position in the 2011 MPG Marathon

Article by Christian Andrei, on October 10, 2011

Suzuki’s 1.3-litre DDiS, the latest one to be added to the Swift lineup, ranked second overall in the recent 2011 MPG Marathon. Southern Group Regional journalists Dave Randle and Peter Cracknell had driven the new Swift with 67PS diesel engine. It had reached an overall fuel consumption figure of 86.40mpg and won the class 3 category for percentage improvement over the official combined fuel consumption figure.

The Swift had an overall improvement of 28.3% on the combined figure of 67.3mpg. A second DDiS that had last year’s class winners Dave Moss and Mike Hull behind the wheel came next with 25.8% (84.6mpg).

Fleet World magazine organizes the MPG Marathon each year. It takes 37 competing vehicles on a tough 372-mile route meant to simulate typical daily driving conditions and also featured major roads, motorways and dual carriageways.

For the entire route, the Swift used up only 19.6 litres of fuel. Dale Wyatt, Director Sales and Marketing, said that the 2011 MPG Marathon is an “excellent opportunity” to display Suzuki’s commitment to creating fuel efficient, cleaner cars.

The Swift is one of the cleanest cars in the Supermini sector and offers CO2 emissions of just 109 g/km for the DDiS model. Meanwhile, the 1.2-litre petrol engine delivers just 116g/km. It provides low cost of ownership from its £20 annual VED charge and group 8E insurance.

The Swift range is available with no VAT payable until the end of the year. What this means is that the Swift SZ2 three-door 1.2-litre petrol is priced at only £8,880. The 1.3 DDiS model is offered as a five-door model in SZ3 trim at £11,125, giving savings of £1,855 to the buyers.

Known to be the first model to come out from the radical innovation program implemented by Suzuki, the Swift brings with it a way of design thinking as well as new ideas that will likely define the models that the brand will release in the year to come.

With the Swift, the brand hopes that it will be able to cement its position as one of the top motorcycle brands in the world, in addition to being the leader in the compact car segment. Instead of using the typical one-box uniformity theme, the designers instead made a vehicle that came with a substantive design and a unique bonnet. It has a broad-shouldered beltline that goes all through the tail lights and when combined with the flared and wheel arches plus the bold sills and the fact that the wheels have been pushed to its corners, displays the Swift’s dynamic appeal and innate stability.

The black A-pillars, when combined with the B-pillars, result in a wraparound glasshouse effect while the headlamp housings sweep to its wings and thus echo the form of its tail lights. Helping enhance its uniqueness is the nose with its stronger curve and mesh grille and deep spoiler with its square cut openings. Without a doubt, the Swift has an elegant design that is also athletic and innovative. As such, it has a more genuine appeal worldwide. Still on the design, it marks a significant change as it does not use the usual design. Instead, it utilizes the styling themes that were first observed with the Concept-S and even the Concept S2. What this tells customers is that the brand remains to develop novel interpretations even on market segments that have long been established.

Suzuki revealed that the Swift seeks to retain a worldwide presence in both outlook and even in production. While it has been manufactured it facilities located in China, Hungary, India, and Japan, the development itself was mainly done with the intention of meeting the tastes and demands of the European market when it comes to driving characteristics and design.

This is the main reason why the design team had to have a base in Europe as the team knew that it had to get some significant insight into how European customers think. The team also wanted to be in Europe with the hopes of getting inspiration from their surroundings. Further, the chassis was developed and then refined using real-world intelligence that was achieved by track and road testing across Europe.

Topics: suzuki, suzuki swift, uk

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