Tag Heuer celebrates the 40th anniversary of the Monaco timepiece

Article by Christian Andrei, on August 29, 2010

The popular brand Tag Heuer, in celebration of the 40th anniversary of the Monaco timepiece, has released a slightly improved variant of the original watch worn and endorsed by Steve McQueen who catapulted it to fame through the film Le Mans.

The movie tells the story of two teams joining the most difficult endurance races in the world. In their desire for accuracy in characterizing racecar driver Michael Delaney, the actor McQeen consult his friend Jo Siffert, Grand Prix champ and TAG Heuer ambassador.

After which, McQueen requested to borrow Siffer's white racing suit, which came with a Chronograph Heuer emblem on the right chest. To round off his appearance, McQueen decided to wear the new Monaco automatic Caliber 11 in the film. Beginning that time the model has been dubbed as the McQueen Monaco.

The current release of the Monaco is limited to 1,000 units and each comes with the signature of Jack Heuer, the honorary chairman of TAG Heuer, at the caseback plus the words engraved in tribute to Steve McQueen.

The anniversary watch will be delivered in a specially made box and comes with both a dark blue alligator and punched calfskin strap, which is identical to the original strap worn by McQueen. The watches will be available this June for an estimated price tag of $7,900. [via ma]

Topics: tag heuer, watch

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