TAG Heuer Meridiist Lamborghini phone revealed

Article by Christian Andrei, on August 27, 2010

Swiss luxury watchmaker Tag Heuer has partnered with Italian super sports car manufacturer Lamborghini to create the limited edition MERIDIIST Automobili Lamborghini mobile phone. Automobili Lamborghini was founded in 1963, which inspired the partnership to come up with the idea to produce only 1,963 units.

The MERIDIIST mobile phone got its inspiration from the Lamborghini Murcielago sportscar. The phone is housed in black titanium carbide coated 316L stainless steel and the display is made from 60.5 carats of scratch-resistant sapphire crystal. If the name or the design doesn't interest you, wait until you hear about the battery life.

It is capable of seven hours talk time or 28 days standby power. Featured on the phone's battery cover is the same signature that can be found on the Lamborghini Murcielago LP 640's V12 engine block.

At the back of the device, a limited edition number is engraved while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

According to TAG Heuer Group president and chief executive Jean-Christophe Babin, the MERIDIIST Automobili Lamborghini phone embodies the company's consistency in inspiring and framing its diversification, in fusing technology and design, and in collaborating with the best sports car brands.

Babin said that TAG Heuer takes pride in its partnership with Lamborghini. To ensure the excellence of the MERIDIIST Automobili Lamborghini phone, ModeLabs Group – a TAG Heuer communication instrument's licensee – took part in the project, providing its expertise in the development and creation of exclusive tailor-made handsets.

Established in 1860, TAG Heuer is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker to master luxury chronographs with precisions of 1/10th, 1/100th and 1/1,000th of a second.

Press Release

TAG Heuer MERIDIIST Automobili Lamborghini New Luxury Mobile Phone

Inspired by the mythic Lamborghini Murcielago, TAG Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone (http://meridiist.tagheuer.com).

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.

"TAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the MERIDIIST Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover - the same as on the Lamborghini Murcielago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The MERIDIIST Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

About TAG Heuer

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.

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