TAG Heuer MP4-12C Chronograph launched at Mastering Speed Exhibition

Article by Christian Andrei, on January 23, 2011

At the TAG Heuer Mastering Speed Exhibition at Halle Secheron in Geneva, a limited edition chronograph watch is on display beside the McLaren MP4-12C. The TAG Heuer MP4-12C Chronograph is much awaited as 20 years have passed since McLaren launched the iconic McLaren F1 road car and it was 26 years ago that McLaren’s Formula 1 team joined forces with TAG Heuer.

The TAG Heuer MP4-12C Chronograph portrays the innovative, high-performance and precision manufacturing principles of the two companies.

The partnership between McLaren and TAG Heuer dates back to 1985, making it one of the longest-running sponsorship agreements between a racing team and a brand in the history of Formula 1.

These two companies are leaders in their respective fields in coming up with new technologies and design concepts. It is well-established that high-performance car buyers appreciate excellent watches and so this project is certainly well-timed as they celebrate the 26th anniversary of their partnership.

This project is also considered to be a natural step during the launch of the new MP4-12C sports car. McLaren Automotive is set to release the first in its new range of bespoke and ‘pure’ McLaren sports cars for the world in 2011.

McLaren offers new performance levels based on bespoke technology, a revolutionary carbon chassis and integration with Formula 1. This is the first time that this combination has ever been presented in a road car.

Press Release

MCLAREN AND TAG HEUER LAUNCH THE MP4-12C CHRONOGRAPH AT TAG HEUER’S MASTERING SPEED EXHIBITION IN GENEVA

20 years after McLaren launched the iconic McLaren F1 road car, and 26 years after McLaren’s Formula 1 team joined forces with TAG Heuer, a unique and limited edition chronograph watch has been displayed today alongside the McLaren MP4-12C at the TAG Heuer Mastering Speed Exhibition at Halle Secheron in Geneva. The TAG Heuer MP4-12C Chronograph combines both companies’ innovative, high-performance and precision manufacturing principles.

McLaren and TAG Heuer enjoy one of the longest-running sponsorship agreements between a racing team and a brand in the history of Formula 1, dating back to 1985. Both companies lead their fields in developing new technologies and design concepts, whilst the tradition of high-performance car buyers appreciating great watches is long and mutual: teaming up on this project, whilst celebrating their 26th anniversary of their partnership, was a natural step during the launch of the new MP4-12C sports car.

In 2011, McLaren Automotive will deliver the first in its new range of bespoke and ‘pure’ McLaren sports cars for the world, offering new levels of performance based on bespoke technology, a revolutionary carbon chassis and integration with Formula 1: a combination never before presented in a road car. That focus will be matched on the 12C driver’s wrist as McLaren Automotive and TAG Heuer have combined forces to design a watch suitable for owners of one of the world’s most innovative sports cars.

The TAG Heuer MP4-12C Chronograph matches in its characteristics the unique colour, materials, and design of the new 12C: the carbon dial is inspired by the 12C’s carbon fibre MonoCell – an engineering solution inspired by the team’s Formula 1 car chassis that makes the 12C incredibly light, safe and brings new levels of performance to the € 200,000 sports car segment. The watch’s movement is visible through sapphire inserts on the dial, revealing the “engine” behind the watch face. Of particular use to pilots and track drivers, the Flyback function allows the chronograph to be reset to zero, and immediately restarted by pressing only once on the push button.

A specific instrument used in motor sports, the tachymeter, indicates what distance is travelled, and the chronograph records the time intervals between two locations. Other details reflect the 12C further, such as the Titanium case that minimises weight and the alcantara leather strap that was inspired by the 12C’s interior materials. The orange superluminescent markers on the hands and the orange stitching of the bracelet reflect McLaren’s historic and traditional road and racing car colour. The final detail comes with the McLaren speed mark logo on the watch’s crown.

Frank Stephenson, Design Director McLaren Automotive: “I love watches and have always wanted to design one myself. The TAG Heuer MP4-12C Chronograph was a particularly interesting project as we have combined our passion for precision technology, engineering and performance and included some of the most outstanding design features and materials that can be found in the MP4-12C.”

The TAG Heuer MP4-12C Chronograph will be produced as a limited edition of 1,000 pieces and will be exclusively available for purchase through McLaren later in 2011.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries