Ferrari recently showcased at the Goodwood Festival of Speed its new “Tailor Made” California T which was inspired by the colors and passion of horse racing and polo. The California T more than captures the essence of personalization with a three-layer bianco Italia exterior and a Blu Hellen colored double-asymmetric stripe which is mirrored with a Blu Sterling interior having Bianco elements and highlights.
It is finished with 20-inch forged wheels painted with Argento Nurburgring and Blu Hellen. The California T also highlights the high-tech fabric material known as “Mycro Prestige” which was specially and exclusively made for Ferrari. Owing to a unique mix of fibers that are only 0.7 mm thick, it weighs around a third of the traditional leather and is a highly resistant material that can offer incomparable level of grip.
In addition it is water resistant and flameproof while being breathable and porous. The new model was displayed exclusively in the Ferrari VIP hospitality enclosure and available only for the brand’s clients. A Tailor Made display of materials was put up beside it in order to give clients inspiration on how to personalize their Ferrari. The Tailor Made is an exclusive program developed for Ferrari clients by Maranello and it is aimed at those who want a car that shows their distinct tastes and personalities.
The program is a continuation of the long Maranello tradition that started during the 1950s to 1960s when clients preferred to personalize their cars and had the freedom to choose almost everything from the materials to the color and even to the finish. The end result was of course cars that were tailor made to fit the desires of the different individual owners. This practice was revived through this program which gives Ferrari clients the ability to choose the details of their car from the cabin trim to the exterior color.
This is made possible by giving different choices as it relates to accessories, colors, finishes, materials, and treatments. Thus it is the personal preferences that lie at the heart of Ferrari’s Tailor Made Program. Owners who become part of the program are assigned their very own personal designer who then assists and guides them in the selection process with the goal of coming out with a car that not only reflects the taste of the owner but also incorporates what the brand is all about.
Once the owner has decided on the details, the owner is able to track the different processes involved until the time it is delivered or pick up the car in person at Maranello. The cornerstones of the program are attention to detail, creativity; use of original materials; excellent craftsmanship; and research. The program has three collections that have been directly inspired by Ferrari’s DNA and these are: Scuderia, Classica and Inedita.
The Scuderia is based on the long sporting history of Ferrari and offers a choice of a number of racing-derived materials, liveries, and finishes. The Classica offers a modern take on the features and styles of the iconic GT’s of Maranello. The Inedita is for those who prefer innovation and experimentation on the colors, materials, and styles. Majority of the decision making is given to the owners allowing them to choose materials from the traditional to the luxurious like cashmere, denim, or even carbon fiber.
This level of personalization has never been seen before in the auto sector. This is in fact the first instance where many of the materials to be used are homologated and adopted for cars. Owners who are invited to be part of the program will find themselves in a place that feels more like a haute couture studio than car showroom with its huge number of material, color, and treatment samples available for browsing. There is also a material scanner that allows the owners to get a preview of what their customization looks like.